
In the new season, Kylian Mbappé changed his jersey number from No. 9 to No. 10, and this adjustment has brought remarkable commercial effects.
Data shows that Mbappé's No. 10 jersey averaged over 3,300 units in daily sales during the first month, breaking the record for average daily monthly sales of Real Madrid jerseys held by Cristiano Ronaldo since 2009. Moreover, in the first 48 hours after its launch, sales soared to 345,000 units, setting a new high in Real Madrid's jersey sales history.